About Us

A New Conversation

At Supporting People and Animal Relationships for Change (SPARC), we believe that stories and messaging have a profound impact on the lives of animals and people.

Woman with cat

In animal care and well-being, the words we use and the stories we tell are powerful. 

They are essential for creating healthier, happier communities for animals and people. They are critical for building work cultures where we can all thrive. 

Boy with black dog
Woman with dog outside

Our Approach

We believe in the power of your voice and experience.  

At SPARC, we use evidence-based concepts like systems framing, empathic listening, and communicating with dignity.

We create messaging resources, learning opportunities, and support for the amazing individuals dedicated to the well-being of animals and their people.

Commitment to DEIJ

This work is stronger with all of us. 

Inclusion is a source of strength, creativity, and innovation at SPARC. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion allow us all to do our best work for animals and people. 

We are committed to excellence in narratives and learning as inextricably linked to diversity, equity, inclusion, and justice.

SPARC DEI Graphic

Our Staff & Advisory Committee

Hanna Lentz
Executive Director
SPARC
Abigail Smith
Executive Director
Animal Welfare Society
Alison Fotsch Kleibor
President & CEO
Wisconsin Humane Society
Amanda Arrington
Vice President, Access to Care
Humane Society of the United States
Brad Shear
CEO
Potter League for Animals
Jan McHugh-Smith
CEO
Humane Society of Boulder Valley
Jill Tucker
CEO
CalAnimals
Kate Meghji
Vice President, Animal Welfare
Humane Rescue Alliance
Lisa Dennison
Executive Director
New Hampshire SPCA
Mike Keiley
Vice President, Animal Protection Division
MSPCA-Angell
Our Beginnings

A Short History of SPARC

Our work on narrative change began in the winter of 2022 with a big, gnarly question - “How can we address the problems with messaging?” We knew there were concerns, divisions, and angst around messaging in our sector and wanted to take a giant step to figure them out. 

After years of working together on trends in New England, we dove into this challenge. The Advisory Committee expanded to include leaders from across the U.S. and we got to work.  In the spring of 2023, we began presenting our ideas at conferences and were blown away by the response. There was so much interest in better messaging and new narratives that we were inspired to keep the work going.

Today we are an organization dedicated to messaging, storytelling, and narratives for animals and people together. We are as excited as ever to see where this work can go and hopeful about the future.

People looking at poster board
People raising hands at event
Hanna Lentz speaking

Don't Be Judgy!

Using our energy to shame and vilify people undermines our ability to help animals. Let’s drop the judgment and channel our passion into what matters most.

Email

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hello@relume.io

Office

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123 Sample St, Sydney NSW 2000 AU

SPARC is a 501c3 fiscally sponsored project of the Humane America Animal Foundation.
We are deeply grateful to our fiscal sponsor and their continued support

Humane America Logo