Guides and Tools
Discover practical ways to apply messaging and narrative change principles in your everyday work.
All SPARC materials are made for people in the animal care and well-being sector, so you have tools and insights that are relevant to you.
SPARC Principles
Systems Framing
We can break free from individual shame and blame and use the power of narratives to support real solutions for pets and people.
Empathic Listening
To do our biggest and best work for animals we must connect with people, and this begins with how well we are willing to listen.
Messaging with Dignity
The way we talk about people impacts how we think about them. Use the power of words to cultivate respect and trust to move forward.
Systemic Issues in Animal Care & Well-being
To complement our Guide to Systems Framing, we have compiled deep-dives into specific systemic issues and how they impact pets and people in our communities. Understand the issue, explore the data behind it, and discover the best way to talk about these problems.
We Say... People Think - Messaging Quick Guide
The words we use and the stories we tell are powerful. Use this quick guide to explore some mainstream messaging habits, and how to replace problematic narratives with better ones.
SPARC Blog
Check out our latest news and insights, with more tools to support you.
Upcoming Events
Attend online events & promoted sessions that will be hosted by us or others.